Language- The termonoligy, Connontaion- this is the meaning we infer from what we see in front of us(the hidden meaning). Denotation-This is what you see in front of you, what is shown on the page or the screen.
Institution- Organisations (BBC), magazines/ newpapers (the sun). An instituton is anything that produces media.
Ideology- Represents the ideas about social groups and values. The system of beliefs that we share as a society. Moral values (right and wrong) Capitalist, Society/democracy. A dominant set of ideas/beliefs presenting itself as common sense or truth.
Audience- A collective group of people reading any media text. Audiences are no fragmented.
Representation- Representation of the British Society. It represents society back to us i.e values that represent our area.
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